
ART DIRECTION & COLLAGE
SP/
BRAZIL
CONTACT


Accenture Interactive / 2017 till today
VML / 2015
ID/TBWA / 2014
Ínsula - Neogama BBH / 2013
FCB Brasil / 2012
DPZ / 2011
CUBOCC / 2009
Wunderman / 2009
Habillis Interact / 2008
Aball Gráfica e Editora / 2007



black
command
ments
client
Netflix - The Get Down
art direction
Yumi Shimada
copywriting
Guilherme Marques
executive creative direction
Jairo Anderson
agency
VML
video producer
Santa Transmedia
direction
Rodrigo Zanchini
music producer
Tropkillaz
2016

“The Get Down” tells the story of the rising of the hip hop culture in the US. To bring awareness to the tv show’s premiere in Brazil, we brought back to life a new version one of the greatest anthems of Brazilian’s black music: Mandamentos Black.


Videocase

HOW
COME?
/

Ovomaltine, the tastier milk modifier in Brazil, has always had less sugar than the others milk powder, but never told anyone about it.
So we decided to comunicate this using the same phrase we used when we found out about it: How come?
Videocase
client
Ovomaltine
art direction
Yumi Shimada
copywriting
Tales Torres
associated creative director
Bianca Agnelli
head of content
Amanda Serra
creative direction
Rafael Ziggy
chief creative officer
Eco Moliterno
agency
Accenture Interactive
video producer
Vandalo
direction
Martin Escriche
music producer
Panela
2018



The
plete
incom
master
piece

/



We took a child off from famous art paintings to draw people’s attention to the most discussed subject inside the São Paulo Prosecutor’s Office: missing children.

videocase

client
Ministério Público de São Paulo
art direction
Yumi Shimada / Gleison Stievano
copywriting
Enzo Sunahara / Mauro Mandil
creative direction
Jairo Anderson
executive creative direction
Silmo Bonomi
agency
VML
video producer
Spanda
direction
A_dupla (Guga Ferri e Danilo Mantovani)
sound producer
Raw Audio
2016

ADIDAS
GAZELLE
/

In order to re-debut the Gazelle sneakers, Adidas invited artists around the world to create city inspired collages. I was invited to represent São Paulo, in a series of 30 signed and numbered posters to be given to the press and city influencers.

Collage
client
Adidas
art direction
Yumi Shimada
2016




Diaper
changing
lullaby
/

client
Huggies
art direction
Yumi Shimada
copywriting
Catarina Menchik
executive creative direction
Jairo Anderson
agency
VML
video producer
Spanda
direction
A_dupla (Guga Ferri / Danilo Mantovani)
sound producer
Comando S
2016
Only Huggies has a complete line of products for babies’ diapers change moments. To make this moments more fun, we created a song made by using the packs of the products as instruments.



Japas
cervejaria
/
In 2014 i started my own craft beer brand: Japas Brewery. Along with 3 other women brewers - all of them japanese descendents - we created recipes inspired by the japanese culture and flavors, such as wasabi and jasmine. The beer labels were designed by using collage and japanese compositions, reinforcing the gently handcrafted aspect.



Branding, Identity & Logo Design
client
Japas Brewery
art direction / design
Yumi Shimada
photography
Yumi Shimada / Eber Subirá
2016







Stories
over
gray



/

They covered the city with gray? We covered the gray with great stories. In 2017, the mayor of São Paulo covered several important graffiti from the streets and we decided to use these walls as canvas to project quotes from famous works of literature.
client
Amazon / Kindle
art direction
Yumi Shimada
copywriting
Enzo Sunahara / Guilherme Marques
executive creative direction
Jairo Anderson
agency
VML
video producer
Zeppelin Filmes
direction
Rodrigo Zanchini
audio producer
Audioman
2017
videocase

Brewer
chef
/

New brand identity developed for the Brewer Chef’s, a series of sauces and spices made with brewery ingredients: hop and barley malt.


Branding, Identity & Logo Design
client
Brewer Chef
design
Yumi Shimada / Bruno Couto
collage and type
Yumi Shimada
script
Bruno Couto
2015

collages
/
The collage gives disconnected things a new purpose. Every cutout represents a new piece of an independent story, but when you put it together with other elements it turns into a new narrative.
technique
Digital / handmade
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