Senior Art Director 💻 at Mullen Lowe BR
& Visual Artist at @ymshimada ✂️
& Co-owner . Creative Director at @japascervejaria 🍻
Mullen Lowe - Mediabrands / 2024 ~ untill today
Freelancer / 2019
Accenture Interactive / 2017
VML / 2015
ID/TBWA / 2014
Ínsula - Neogama BBH / 2013
FCB Brasil / 2012
DPZ / 2011
CUBOCC / 2009
Wunderman / 2009
Habillis Interact / 2008
Aball Gráfica e Editora / 2007
EXPERIENCE
.japas
cervejaria
client
Japas Cervejaria - Haiboru
art direction / design / collage
Yumi Shimada
photographer
Bruno Fujii
photographer assistant
Samuca Kim
2021 ___
collage
Asas
2021 ___
client
Japas Cervejaria - Arigatou by Japas
art direction / design / illustration
Yumi Shimada
photographer
Bruno Fujii
photographer assistant
Samuca Kim
2021 ___
. eddies
murphys from BR
[ netflix ]
For the release of Beverly Hills Cop 4: Axel Foley, we came up with the idea of celebrating the unique connection between Brazil and the love Brazilians have for Eddie Murphy. The affection is so strong that some parents have even named their children after the famous American actor.
From that, we decided to bring together Brazil’s “Eddie Murphys” to promote the movie’s arrival on Netflix, with a commercial worthy of Axel Foley’s legendary story.
client
Netflix - Beverly Hills Cop 4: Axel F
creative direction
João Unzer, Bruno Pereira
creatives
Lucas Chacon, Erika Igue, Yumi Shimada, Kek Toledo
agency
Boys do Cry
video producer
The Youth
direction
BUENO
audio producer
Satelite Audio
2024 ___
. sintonia
o último corre
[ netflix ]
client
Netflix - Sintonia
creative direction
João Unzer, Bruno Pereira
creatives
Felipe Cretella, Yumi Shimada, Kek Toledo, Gus Ribeiro, Maurício Perussi
Head of art
Átila Meirelles
agency
Boys do Cry
2024 ___
. novela
elas por elas
[globo]
client
Elas por elas (Globo)
direction
Guilherme Ferreirinha
layout & collage
Yumi Shimada, Gabriela Sánchez, Maria Fernanda Puppi,
Thiago Biazzoto, Doizenni e Bianca Baderna
stop motion
Fabiana Fukui
motion design
Larissa Garcia, Sergio Filho, Pedro Kobuti
e Guilherme Ferreirinha
paper art
Ligia Mie Jeon
producer
Llama Studio
music
"Elas por Elas", Preta Gil, Ivete Sangalo & Duda Beat
2023 ___
. rashid:
um mundo
de cada vez
[ music video ]
client
Rashid
art direction / collage
Yumi Shimada
video producer
Concreek Films
direction
Rodrigo Zanchini
motion
Ricardo R2
2021 ___
. black
commandments
[ netflix ]
“The Get Down” tells the story of the rising of the hip hop culture in the US. To bring awareness to the tv show’s premiere in Brazil, we brought back to life a new version one of the greatest anthems of Brazilian’s black music: Mandamentos Black.
videocase
client
Netflix - The Get Down
art direction
Yumi Shimada
copywriting
Guilherme Marques
executive creative direction
Jairo Anderson
agency
VML
video producer
Santa Transmedia
direction
Rodrigo Zanchini
music producer
Tropkillaz
2016 ___
. nada
suspeitos
[ netflix ]
video character / teaser
title treatment study
client
Netflix - Nada Suspeitos
art direction
Yumi Shimada, Felipe Cretella, Gus Ribeiro
copywriting
Bruno Pereira, Erick Mendonça.
creative direction
João Unzer
final art
Julio Freitas
agency
Boys do Cry
photo producer
Bob Wolfenson
video producer
Awake Films
direction
Los Pibes
2022 ___
teaser
. asics
client
Asics
art direction & collage
Yumi Shimada
creative director
Clarice Salles
motion
Lucas Lourenço
agency
DOJO
2022 ___
. stories over
gray
[ amazon ]
client
Amazon / Kindle
art direction
Yumi Shimada
copywriting
Enzo Sunahara / Guilherme Marques
executive creative direction
Jairo Anderson
agency
VML
video producer
Zeppelin Filmes
direction
Rodrigo Zanchini
audio producer
Audioman
2017 ___
videocase
. adidas
gazelle
In order to re-debut the Gazelle sneakers, Adidas invited artists around the world to create city inspired collages. I was invited to represent São Paulo, in a series of 30 signed and numbered posters to be given to the press and city influencers.
client
Adidas
art direction / collage
Yumi Shimada
2016 ___
process
. the incomplete
masterpiece
[ mpsp ]
We took a child off from famous art paintings to draw people’s attention to the most discussed subject inside the São Paulo Prosecutor’s Office: missing children.
videocase
client
Ministério Público de São Paulo
art direction
Yumi Shimada / Gleison Stievano
copywriting
Enzo Sunahara / Mauro Mandil
creative direction
Jairo Anderson
executive creative direction
Silmo Bonomi
agency
VML
video producer
Spanda
direction
A_dupla (Guga Ferri e Danilo Mantovani)
sound producer
Raw Audio
2016 ___
. japas
cervejaria
In 2014 I started my own craft beer brand: @Japascervejaria. Along with 2 other women brewers and friends (Maíra Kimura and Fernanda Ueno) - all of them japanese descendents - we created recipes inspired by the japanese brazilian culture and flavors, such as wasabi and jasmine. The beer labels were designed by using collage and japanese compositions, reinforcing the gently handcrafted aspect.
In addition to beers, we currently also have a line of carbonated drinks called: Haiboru. And in 2020, we decided to create a clothing and accessories line called Arigatou.
client
Bank of America
collage
Yumi Shimada
Layout
Yumi Shimada e Rodolfo Garcia
producer
The Youth
direção
YUCA
sound producer
Toro Áudio
agency
MKG
2021 ___
. bank of
america
. ovomaltine
+ mcdonald's
client
Ovomaltine
art direction
Yumi Shimada
copywriting
Tales Torres
creative direction
Werner
chief creative officer
Eco Moliterno
agency
Accenture Interactive
2019 ___
. tanqueray
posters
popload festival / meca festival
client
Tanqueray
collage
Yumi Shimada
agency
CP+B
2017 ___
posters for influencers
. nestlé
extrême
content for social media
client
Nestlé Madri
collage
Yumi Shimada
creative director
Bruno Costa, Jorge Campaña
agency
JWT Madri
2018 ___
. collage
The collage gives disconnected things a new purpose. Every cutout represents a new piece of an independent story, but when you put it together with other elements it turns into a new narrative. Check out my art portfolio.
technique
Digital / handmade
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