Freelancer Senior Art Director 💻
& Collagist at @ymcollage ✂️ & Co-owner and Creative at @japascervejaria 🍻
Freelancer / 2019 ~ until today
Accenture Interactive / 2017
VML / 2015
ID/TBWA / 2014
Ínsula - Neogama BBH / 2013
FCB Brasil / 2012
DPZ / 2011
CUBOCC / 2009
Wunderman / 2009
Habillis Interact / 2008
Aball Gráfica e Editora / 2007
EXPERIENCE
.japas
cervejaria
client
Japas Cervejaria - Haiboru
art direction / design / collage
Yumi Shimada
photographer
Bruno Fujii
photographer assistant
Samuca Kim
2021 ___
. black
commandments
collage
Asas
2021 ___
client
Japas Cervejaria - Arigatou by Japas
art direction / design / illustration
Yumi Shimada
photographer
Bruno Fujii
photographer assistant
Samuca Kim
2021 ___
“The Get Down” tells the story of the rising of the hip hop culture in the US. To bring awareness to the tv show’s premiere in Brazil, we brought back to life a new version one of the greatest anthems of Brazilian’s black music: Mandamentos Black.
videocase
. rashid:
um mundo
de cada vez
[ music video ]
client
Netflix - The Get Down
art direction
Yumi Shimada
copywriting
Guilherme Marques
executive creative direction
Jairo Anderson
agency
VML
video producer
Santa Transmedia
direction
Rodrigo Zanchini
music producer
Tropkillaz
2016 ___
client
Rashid
art direction / collage
Yumi Shimada
video producer
Concreek Films
direction
Rodrigo Zanchini
motion
Ricardo R2
2021 ___
. stories over
gray
client
Amazon / Kindle
art direction
Yumi Shimada
copywriting
Enzo Sunahara / Guilherme Marques
executive creative direction
Jairo Anderson
agency
VML
video producer
Zeppelin Filmes
direction
Rodrigo Zanchini
audio producer
Audioman
2017 ___
They covered the city with gray? We covered the gray with great stories. In 2017, the mayor of São Paulo covered several important graffiti from the streets and we decided to use these walls as canvas to project quotes from famous works of literature.
videocase
. adidas
gazelle
In order to re-debut the Gazelle sneakers, Adidas invited artists around the world to create city inspired collages. I was invited to represent São Paulo, in a series of 30 signed and numbered posters to be given to the press and city influencers.
client
Adidas
art direction / collage
Yumi Shimada
2016 ___
process
. the incomplete
masterpiece
We took a child off from famous art paintings to draw people’s attention to the most discussed subject inside the São Paulo Prosecutor’s Office: missing children.
videocase
client
Ministério Público de São Paulo
art direction
Yumi Shimada / Gleison Stievano
copywriting
Enzo Sunahara / Mauro Mandil
creative direction
Jairo Anderson
executive creative direction
Silmo Bonomi
agency
VML
video producer
Spanda
direction
A_dupla (Guga Ferri e Danilo Mantovani)
sound producer
Raw Audio
2016 ___
. japas
cervejaria
branding, identity, strategy, product
client
Japas Cervejaria
art direction / design / concept
Yumi Shimada
photography
Bruno Fujii
photographer assistant
Samuca Kim
2014 ~ until today ___
our brandbook here.
In 2014 I started my own craft beer brand: @Japascervejaria. Along with 2 other women brewers and friends (Maíra Kimura and Fernanda Ueno) - all of them japanese descendents - we created recipes inspired by the japanese brazilian culture and flavors, such as wasabi and jasmine. The beer labels were designed by using collage and japanese compositions, reinforcing the gently handcrafted aspect.
In addition to beers, we currently also have a line of carbonated drinks called: Haiboru. And in 2020, we decided to open our gift shop named @ArigatoubyJapas
. dna
collection /amaro
key visual / moodboard
client
Amaro
art direction / design
Yumi Shimada
agency
Soko
2019 ___
. ovomaltine
Ovomaltine, the tastier milk modifier in Brazil, has always had less sugar than the others milk powder, but never told anyone about it.
So we decided to comunicate this using the same phrase we used when we found out about it: How come?
videocase
client
Ovomaltine
art direction
Yumi Shimada
copywriting
Tales Torres
associated creative director
Bianca Agnelli
creative direction
Rafael Ziggy
chief creative officer
Eco Moliterno
agency
Accenture Interactive
video producer
Vandalo
direction
Martin Escriche
music producer
Panela
2018 ___
client
Juliana Sinimbú (singer)
collage / art direction
Yumi Shimada
2017 ___
. juliana
sinimbú
process
. ovomaltine
+ mcdonald's
client
Ovomaltine
art direction
Yumi Shimada
copywriting
Tales Torres
creative direction
Werner
chief creative officer
Eco Moliterno
agency
Accenture Interactive
2019 ___
. tanqueray
posters
popload festival / meca festival
client
Tanqueray
collage
Yumi Shimada
agency
CP+B
2017 ___
posters for influencers
. nestlé
extrême
content for social media
client
Nestlé Madri
collage
Yumi Shimada
creative director
Bruno Costa, Jorge Campaña
agency
JWT Madri
2018 ___
. collage
The collage gives disconnected things a new purpose. Every cutout represents a new piece of an independent story, but when you put it together with other elements it turns into a new narrative.
technique
Digital / handmade
See more:
collage
inconsciente
2021 ___
