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Freelancer Senior Art Director 💻

& Collagist at @ymcollage ✂️ & Co-owner and Creative at @japascervejaria 🍻

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Freelancer / 2019 ~ until today

Accenture Interactive / 2017

VML / 2015
ID/TBWA / 2014
Ínsula - Neogama BBH / 2013
FCB Brasil / 2012
DPZ / 2011
CUBOCC / 2009
Wunderman / 2009
Habillis Interact / 2008
Aball Gráfica e Editora / 2007

EXPERIENCE

.japas

   cervejaria

1/3

client

Japas Cervejaria - Haiboru

art direction / design / collage 

Yumi Shimada

photographer

Bruno Fujii

photographer assistant

Samuca Kim

2021 ___

. black

   commandments

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collage 

Asas 

2021 ___

client

Japas Cervejaria - Arigatou by Japas

art direction / design / illustration

Yumi Shimada

photographer

Bruno Fujii

photographer assistant

Samuca Kim

2021 ___

20210211-Japas_Cervejaria-Arigatou_by_Ja
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1/5

“The Get Down” tells the story of the rising of the hip hop culture in the US. To bring awareness to the tv show’s premiere in Brazil, we brought back to life a new version one of the greatest anthems of Brazilian’s black music: Mandamentos Black.

videocase

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. rashid:

  um mundo

     de cada vez

[ music video ]

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client

Netflix - The Get Down

art direction

Yumi Shimada

copywriting

Guilherme Marques

executive creative direction

Jairo Anderson

agency

VML

video producer

Santa Transmedia

direction

Rodrigo Zanchini

music producer

Tropkillaz

2016 ___

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client

Rashid

art direction / collage

Yumi Shimada

video producer

Concreek Films

direction

Rodrigo Zanchini

motion

Ricardo R2

2021 ___

. stories over

    gray

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client

Amazon / Kindle

art direction

Yumi Shimada

copywriting

Enzo Sunahara / Guilherme Marques

executive creative direction

Jairo Anderson

agency

VML

video producer

Zeppelin Filmes

direction

Rodrigo Zanchini

audio producer

Audioman

2017 ___

They covered the city with gray? We covered the gray with great stories. In 2017, the mayor of São Paulo covered several important graffiti from the streets and we decided to use these walls as canvas to project quotes from famous works of literature.

REUTERS

CBN

BUZZFEED

HUFFPOST

videocase

. adidas

      gazelle

In order to re-debut the Gazelle sneakers, Adidas invited artists around the world to create city inspired collages. I was invited to represent São Paulo, in a series of 30 signed and numbered posters to be given to the press and city influencers.

client

Adidas

art direction / collage

Yumi Shimada

2016 ___

process

. the incomplete

            masterpiece

We took a child off from famous art paintings to draw people’s attention to the most discussed subject inside the São Paulo Prosecutor’s Office: missing children.

ADWEEK

B9

BM

videocase

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client

Ministério Público de São Paulo

art direction

Yumi Shimada / Gleison Stievano

copywriting

Enzo Sunahara / Mauro Mandil

creative direction

Jairo Anderson

executive creative direction

Silmo Bonomi

agency

VML

video producer

Spanda

direction

A_dupla (Guga Ferri e Danilo Mantovani)

sound producer

Raw​ Audio

2016 ___

. japas

    cervejaria

1/3
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branding, identity, strategy, product

client

Japas Cervejaria

art direction / design / concept

Yumi Shimada

 

photography

Bruno Fujii

photographer assistant

Samuca Kim

2014 ~ until today ___

our brandbook here.

1/3

In 2014 I started my own craft beer brand: @Japascervejaria. Along with 2 other women brewers and friends (Maíra Kimura and Fernanda Ueno) - all of them japanese descendents - we created recipes inspired by the japanese brazilian culture and flavors, such as wasabi and jasmine. The beer labels were designed by using collage and japanese compositions, reinforcing the gently handcrafted aspect.

In addition to beers, we currently also have a line of carbonated drinks called: Haiboru. And in 2020, we decided to open our gift shop named @ArigatoubyJapas

VEJA

HYPENESS

R7

ESTADÃO

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1/2
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. dna

     collection            /amaro

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key visual / moodboard

client

Amaro

art direction / design 

Yumi Shimada

 

agency

Soko

2019 ___

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. ovomaltine

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Ovomaltine, the tastier milk modifier in Brazil, has always had less sugar than the others milk powder, but never told anyone about it. 

So we decided to comunicate this using the same phrase we used when we found out about it: How come?

videocase

client

Ovomaltine

art direction

Yumi Shimada

copywriting

Tales Torres

associated creative director

Bianca Agnelli

creative direction

Rafael Ziggy 

chief creative officer

Eco Moliterno

agency

Accenture Interactive

video producer

Vandalo

direction

Martin Escriche

music producer

Panela

2018 ___

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client

Juliana Sinimbú (singer)

collage / art direction

Yumi Shimada

2017 ___

. juliana

    sinimbú

1/4

process

. ovomaltine

    + mcdonald's

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1/4

client

Ovomaltine 

art direction

Yumi Shimada

copywriting

Tales Torres

creative direction

Werner

chief creative officer

Eco Moliterno

agency

Accenture Interactive

2019 ___

. tanqueray

     posters

popload festival / meca festival

 

client

Tanqueray

collage 

Yumi Shimada

agency

CP+B

2017 ___

1/2

1/2

posters for influencers

. nestlé

    extrême

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1/6

content for social media

 

client

Nestlé Madri

collage 

Yumi Shimada

creative director 

Bruno Costa, Jorge Campaña

agency

JWT Madri

2018 ___

. collage

The collage gives disconnected things a new purpose. Every cutout represents a new piece of an independent story, but when you put it together with other elements it turns into a new narrative.

technique

Digital / handmade

See more:

collage 

inconsciente

2021 ___