Experience 

/

CONTACT

Accenture Interactive / 2017 till today

VML / 2015
ID/TBWA / 2014
Ínsula - Neogama BBH / 2013
FCB Brasil / 2012
DPZ / 2011
CUBOCC / 2009
Wunderman / 2009
Habillis Interact / 2008
Aball Gráfica e Editora / 2007

black

command

ments

“The Get Down” tells the story of the rising of the hip hop culture in the US. To bring awareness to the tv show’s premiere in Brazil, we brought back to life a new version one of the greatest anthems of Brazilian’s black music: Mandamentos Black.

Videocase

HOW

COME?

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/

Ovomaltine, the tastier milk modifier in Brazil, has always had less sugar than the others milk powder, but never told anyone about it. 

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So we decided to comunicate this using the same phrase we used when we found out about it: How come?

Videocase

client

Ovomaltine​

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art direction

Yumi Shimada

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copywriting

Tales Torres

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associated creative director

Bianca Agnelli

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head of content

Amanda Serra

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creative direction

Rafael Ziggy 

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chief creative officer

Eco Moliterno

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agency

Accenture Interactive

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video producer

Vandalo

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direction

Martin Escriche

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music producer

Panela

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2018

​

The

​

plete

​

incom

master

piece

/

We took a child off from famous art paintings to draw people’s attention to the most discussed subject inside the São Paulo Prosecutor’s Office: missing children.

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ADWEEK

B9

BM

videocase

ADIDAS

GAZELLE

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/

In order to re-debut the Gazelle sneakers, Adidas invited artists around the world to create city inspired collages. I was invited to represent São Paulo, in a series of 30 signed and numbered posters to be given to the press and city influencers.

Collage​

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client

Adidas

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art direction

Yumi Shimada

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2016

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Diaper

changing

lullaby

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/

Only Huggies has a complete line of products for babies’ diapers change moments. To make this moments more fun, we created a song made by using the packs of the products as instruments.

Japas

cervejaria

​

/

In 2014 i started my own craft beer brand: Japas Brewery. Along with 3 other women brewers - all of them japanese descendents - we created recipes inspired by the japanese culture and flavors, such as wasabi and jasmine. The beer labels were designed by using collage and japanese compositions, reinforcing the gently handcrafted aspect.

Stories

over

gray

/

They covered the city with gray? We covered the gray with great stories. In 2017, the mayor of São Paulo covered several important graffiti from the streets and we decided to use these walls as canvas to project quotes from famous works of literature.

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REUTERS

CBN

BUZZFEED

HUFFPOST

client

Amazon / Kindle

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art direction

Yumi Shimada

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copywriting

Enzo Sunahara / Guilherme Marques

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executive creative direction

Jairo Anderson

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agency

VML

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video producer

Zeppelin Filmes

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direction

Rodrigo Zanchini

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audio producer

Audioman

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2017

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videocase

Brewer

chef

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/

New brand identity developed for the Brewer Chef’s, a series of sauces and spices made with brewery ingredients: hop and barley malt.

collages​

/

The collage gives disconnected things a new purpose. Every cutout represents a new piece of an independent story, but when you put it together with other elements it turns into a new narrative.

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technique

Digital / handmade

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