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Freelancer Senior Art Director πŸ’»

& Collagist at @ymcollage βœ‚οΈ & Co-owner and Creative at @japascervejaria 🍻

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Freelancer / 2019 ~ until today

Accenture Interactive / 2017

VML / 2015
ID/TBWA / 2014
Ínsula - Neogama BBH / 2013
FCB Brasil / 2012
DPZ / 2011
CUBOCC / 2009
Wunderman / 2009
Habillis Interact / 2008
Aball Gráfica e Editora / 2007

EXPERIENCE

.japas

   cervejaria

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client

Japas Cervejaria - Haiboru​

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art direction / design / collage 

Yumi Shimada

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photographer

Bruno Fujii

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photographer assistant

Samuca Kim

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2021 ___

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. black

   commandments

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collage 

Asas β€‹

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2021 ___

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client

Japas Cervejaria - Arigatou by Japas​

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art direction / design / illustration

Yumi Shimada

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photographer

Bruno Fujii

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photographer assistant

Samuca Kim

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2021 ___

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20210211-Japas_Cervejaria-Arigatou_by_Ja
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β€œThe Get Down” tells the story of the rising of the hip hop culture in the US. To bring awareness to the tv show’s premiere in Brazil, we brought back to life a new version one of the greatest anthems of Brazilian’s black music: Mandamentos Black.

videocase

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. rashid:

  um mundo

     de cada vez

[ music video ]

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client

Netflix - The Get Down​

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art direction

Yumi Shimada

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copywriting

Guilherme Marques

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executive creative direction

Jairo Anderson

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agency

VML

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video producer

Santa Transmedia

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direction

Rodrigo Zanchini

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music producer

Tropkillaz

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2016 ___

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client

Rashid​

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art direction / collage

Yumi Shimada

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video producer

Concreek Films

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direction

Rodrigo Zanchini

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motion

Ricardo R2

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2021 ___

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. stories over

    gray

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client

Amazon / Kindle

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art direction

Yumi Shimada

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copywriting

Enzo Sunahara / Guilherme Marques

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executive creative direction

Jairo Anderson

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agency

VML

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video producer

Zeppelin Filmes

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direction

Rodrigo Zanchini

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audio producer

Audioman

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2017 ___

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They covered the city with gray? We covered the gray with great stories. In 2017, the mayor of São Paulo covered several important graffiti from the streets and we decided to use these walls as canvas to project quotes from famous works of literature.

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REUTERS

CBN

BUZZFEED

HUFFPOST

videocase

. adidas

      gazelle

In order to re-debut the Gazelle sneakers, Adidas invited artists around the world to create city inspired collages. I was invited to represent SΓ£o Paulo, in a series of 30 signed and numbered posters to be given to the press and city influencers.

client

Adidas

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art direction / collage

Yumi Shimada

​

2016 ___

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process

. the incomplete

            masterpiece

We took a child off from famous art paintings to draw people’s attention to the most discussed subject inside the SΓ£o Paulo Prosecutor’s Office: missing children.

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ADWEEK

B9

BM

videocase

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client

Ministério Público de São Paulo

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art direction

Yumi Shimada / Gleison Stievano

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copywriting

Enzo Sunahara / Mauro Mandil

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creative direction

Jairo Anderson

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executive creative direction

Silmo Bonomi

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agency

VML

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video producer

Spanda

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direction

A_dupla (Guga Ferri e Danilo Mantovani)

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sound producer

Raw​ Audio

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2016 ___

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. japas

    cervejaria

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branding, identity, strategy, product

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client

Japas Cervejaria

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art direction / design / concept

Yumi Shimada

 

photography

Bruno Fujii

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photographer assistant

Samuca Kim

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2014 ~ until today ___

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our brandbook here.

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20210211-Japas_Cervejaria-Arigatou_by_Ja

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In 2014 I started my own craft beer brand: @Japascervejaria. Along with 2 other women brewers and friends (Maíra Kimura and Fernanda Ueno) - all of them japanese descendents - we created recipes inspired by the japanese brazilian culture and flavors, such as wasabi and jasmine. The beer labels were designed by using collage and japanese compositions, reinforcing the gently handcrafted aspect.

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In addition to beers, we currently also have a line of carbonated drinks called: Haiboru. And in 2020, we decided to open our gift shop named @ArigatoubyJapas

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VEJA

HYPENESS

R7

ESTADÃO

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. dna

     collection            /amaro

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key visual / moodboard

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client

Amaro

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art direction / design 

Yumi Shimada

 

agency

Soko

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2019 ___

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. ovomaltine

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Ovomaltine, the tastier milk modifier in Brazil, has always had less sugar than the others milk powder, but never told anyone about it. 

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So we decided to comunicate this using the same phrase we used when we found out about it: How come?

videocase

client

Ovomaltine​

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art direction

Yumi Shimada

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copywriting

Tales Torres

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associated creative director

Bianca Agnelli

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creative direction

Rafael Ziggy 

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chief creative officer

Eco Moliterno

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agency

Accenture Interactive

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video producer

Vandalo

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direction

Martin Escriche

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music producer

Panela

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2018 ___

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client

Juliana Sinimbú (singer)​

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collage / art direction

Yumi Shimada

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2017 ___

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. juliana

    sinimbú

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process

. ovomaltine

    + mcdonald's

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client

Ovomaltine β€‹

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art direction

Yumi Shimada

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copywriting

Tales Torres

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creative direction

Werner

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chief creative officer

Eco Moliterno

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agency

Accenture Interactive

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2019 ___

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. tanqueray

     posters

popload festival / meca festival

 

client

Tanqueray​

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collage 

Yumi Shimada

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agency

CP+B

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2017 ___

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posters for influencers

. nestlé

    extrême

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content for social media

 

client

Nestlé Madri​

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collage 

Yumi Shimada

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creative director 

Bruno Costa, Jorge Campaña

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agency

JWT Madri

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2018 ___

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. collage

The collage gives disconnected things a new purpose. Every cutout represents a new piece of an independent story, but when you put it together with other elements it turns into a new narrative.

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technique

Digital / handmade

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See more:

collage 

inconsciente​

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2021 ___

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