ART DIRECTION & COLLAGE 

SP/

BRAZIL

CONTACT

Accenture Interactive / 2017 till today

VML / 2015
ID/TBWA / 2014
Ínsula - Neogama BBH / 2013
FCB Brasil / 2012
DPZ / 2011
CUBOCC / 2009
Wunderman / 2009
Habillis Interact / 2008
Aball Gráfica e Editora / 2007

black

command

ments

client

Netflix - The Get Down

art direction

Yumi Shimada

copywriting

Guilherme Marques

executive creative direction

Jairo Anderson

agency

VML

video producer

Santa Transmedia

direction

Rodrigo Zanchini

music producer

Tropkillaz

2016

“The Get Down” tells the story of the rising of the hip hop culture in the US. To bring awareness to the tv show’s premiere in Brazil, we brought back to life a new version one of the greatest anthems of Brazilian’s black music: Mandamentos Black.

Videocase

HOW

COME?

/

Ovomaltine, the tastier milk modifier in Brazil, has always had less sugar than the others milk powder, but never told anyone about it. 

So we decided to comunicate this using the same phrase we used when we found out about it: How come?

Videocase

client

Ovomaltine

art direction

Yumi Shimada

copywriting

Tales Torres

associated creative director

Bianca Agnelli

head of content

Amanda Serra

creative direction

Rafael Ziggy 

chief creative officer

Eco Moliterno

agency

Accenture Interactive

video producer

Vandalo

direction

Martin Escriche

music producer

Panela

2018

The

plete

incom

master

piece

/

We took a child off from famous art paintings to draw people’s attention to the most discussed subject inside the São Paulo Prosecutor’s Office: missing children.

ADWEEK

B9

BM

videocase

client

Ministério Público de São Paulo

art direction

Yumi Shimada / Gleison Stievano

copywriting

Enzo Sunahara / Mauro Mandil

creative direction

Jairo Anderson

executive creative direction

Silmo Bonomi

agency

VML

video producer

Spanda

direction

A_dupla (Guga Ferri e Danilo Mantovani)

sound producer

Raw​ Audio

2016

ADIDAS

GAZELLE

/

In order to re-debut the Gazelle sneakers, Adidas invited artists around the world to create city inspired collages. I was invited to represent São Paulo, in a series of 30 signed and numbered posters to be given to the press and city influencers.

Collage

client

Adidas

art direction

Yumi Shimada

2016

Diaper

changing

lullaby

/

client

Huggies

art direction

Yumi Shimada

 

copywriting

Catarina Menchik

executive creative direction

Jairo Anderson

agency

VML

video producer

Spanda

direction

A_dupla (Guga Ferri / Danilo Mantovani)

sound producer

Comando S

2016

Only Huggies has a complete line of products for babies’ diapers change moments. To make this moments more fun, we created a song made by using the packs of the products as instruments.

Japas

cervejaria

/

In 2014 i started my own craft beer brand: Japas Brewery. Along with 3 other women brewers - all of them japanese descendents - we created recipes inspired by the japanese culture and flavors, such as wasabi and jasmine. The beer labels were designed by using collage and japanese compositions, reinforcing the gently handcrafted aspect.

Branding, Identity & Logo Design

client

Japas Brewery

art direction / design

Yumi Shimada

 

photography

Yumi Shimada / Eber Subirá

2016

Stories

over

gray

/

They covered the city with gray? We covered the gray with great stories. In 2017, the mayor of São Paulo covered several important graffiti from the streets and we decided to use these walls as canvas to project quotes from famous works of literature.

REUTERS

CBN

BUZZFEED

HUFFPOST

client

Amazon / Kindle

art direction

Yumi Shimada

copywriting

Enzo Sunahara / Guilherme Marques

executive creative direction

Jairo Anderson

agency

VML

video producer

Zeppelin Filmes

direction

Rodrigo Zanchini

audio producer

Audioman

2017

videocase

Brewer

chef

/

New brand identity developed for the Brewer Chef’s, a series of sauces and spices made with brewery ingredients: hop and barley malt.

Branding, Identity & Logo Design

client

Brewer Chef

design

Yumi Shimada / Bruno Couto

 

collage and type

Yumi Shimada

script

Bruno Couto

2015

collages

/

The collage gives disconnected things a new purpose. Every cutout represents a new piece of an independent story, but when you put it together with other elements it turns into a new narrative.

technique

Digital / handmade

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